Hon. Mrs Maame Efua Houadjeto, CEO of the Ghana Tourism Authority, delivered a warm and impactful welcome to tourism and creative industry officials from across the continent during the Creative Africa Connect Conference in Accra. Her presence, marked by confidence, elegance and a natural radiant smile, set a positive tone for the high level gathering.
The conference brought together influential leaders and innovators shaping the future of tourism, culture and creative experiences across Africa. Mrs Houadjeto reaffirmed Ghana’s commitment to strengthening partnerships, promoting cultural exchange and positioning the country as a leading destination for creativity, heritage and experiential travel.
She was joined by Mrs Mpume Mabuza, President and Chairperson of the African Association of Visitor Experiences and Attractions and a respected Pan African cultural and creatives curator based in Los Angeles, USA. Their interaction highlighted the importance of cross continental collaboration in expanding Africa’s creative economy and enhancing visitor experiences across major destinations.
The ongoing Creative Africa Connect Conference focuses on skills development, innovation, policy improvement and continental partnerships aimed at elevating Africa’s creative and tourism sectors. With Ghana hosting the event, the country continues to showcase its role as a hub for cultural diplomacy, creative innovation and sustainable tourism leadership.
Mrs Houadjeto emphasized Ghana’s readiness to deepen regional cooperation and support initiatives that combine creativity, culture and economic growth. Her warm welcome signaled a renewed commitment to empowering African creatives and strengthening the continent’s global influence within the cultural and tourism landscape.
Source: Abeikusantanatv.com
